The concept of 'virtual water' reveals the shocking amounts contained in the products we consume.
The concept can build awareness in consumers of their ''hidden'' water usage, or that contained in the whole production chain of goods and services.
The scientist behind the innovation, Professor Tony Allan, has personally reduced his virtual water usage by becoming a vegetarian!
I host a daily public affairs radio show in San Francisco called Your Call. It airs from 11 am - noon PST on KALW 91.7 FM. I am also happy to report that I recently got a book deal with PoliPoint Press to write about my road trip through the heartland and the interviews I did with people about why they vote the way they do (or not). It's scheduled to be out in September.
Wednesday, August 27, 2008
What is your water footprint?
We need to spend more time thinking about this! It takes 2,400 liters of water to make one hamburger! Watch this Reuters video:
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